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AEG Media (AEG) is a group of "Trout Bums", videographers, fly fisherman, photographers, biologists and writers who have banded together in an attempt to further the sport and revolutionize the world of fly fishing media. Established in 2005, AEG has grown tremendously in the past two years, showing a desire from sportsmen to invest in every aspect of fly fishing.
In late August of 2007 AEG will be traveling to Mongolia to film the third installment of the revolutionary Trout Bum Diaries series. We will have an entire production crew this year including four videographers and two professional photographers to document this amazing adventure. This crew is trained to collect creative and unique video and photographic marketing materials for our videos.
The Trout Bum Diaries, Volume I: Patagonia and Trout Bum Diaries, Volume 2: New Zealand /Kiwi-Camo, are the two best selling DVD's in the fly fishing industry. We've established nation-wide and international distribution channels in several countries. Our internet marketing campaign on websites, forums, and blogs expands around the globe. Our videos have been written up in several major fly fishing magazines, newspapers, news broadcasts, as well as magazines outside the sport.
AEG's endless pursuit for adventure and big fish film projects has us traveling to nearly every continent over the next five years. Our destinations include: Mongolia, Chile, Alaska, Iceland, Baja, Argentina, Belize, Venezuela, Yukon, British Columbia, Russia, Christmas Island, Mexico, Bolivia, Africa, Costa Rica, Quebec, Labrador, Greenland and Brazil.
The overwhelming global response from the fly fishing industry and community has been "It's about time!" Our product appeals not only to people who fly fish but also to everyone who likes adventure and travel. Our biggest feedback has been, "That was amazing, even my wife loved it!"
The Fly Fishing Film Tour is also part of AEG. The tour is a worldwide event that brings together the best fly fishing media entertainment from independent film makers across the globe. The trend in consumer preferences for fly fishing media is shifting from the stereotypical Saturday morning instructional cable program to productions focusing more on adventure, location and lifestyle. There is a large demand by consumers to fill this shift in media presence similar to what has happened in the ski and snowboard media industry. AEG has successfully created a new market in the film festival spotlight. In 2008, the tour will visit 67 national and 12 international locations, reaching approximately 20,000 in attendance, a 15,000 viewer increase over 2007. Please visit our website at www.flyfishingfilmtour.com.
AEG Outfitters is dedicated to bringing the greatest rivers to those who would not ordinarily be able to enjoy fishing these streams. Our training and guides are the best in the industry. In 2008 we expect to show more than 10,000 people the beautiful Rogue River.
Like anglers on opening day of trout season, more than 2,700 of the fly fishing industries most motivated and knowledgeable business people will converge in Denver for the 2007 Fly Fishing Retailer World Expo September 16-18 2007, creating a business environment brimming with energy and enthusiasm. At the request of Patagonia Clothing Company and the American Fly Fishing Trade Association, AEG has been invited to be the guest speaker at the industry breakfast at the 2007 Fly Fishing Retailer World Expo. The invitation was extended, due in part, to our presence in the growing fly fishing media industry and our production of the Fly Fishing Film Tour, the largest film tour of its kind.
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